Aashirvaad Atta Viral Video Fact Check, Is Aashirvaad Atta Good for Health, Preservatives:- Atta or wheat flour is one of the most-eaten staple food in the Indian household. It is also known as wheat Flour in English. Indians consume wheat in their regular food. It has good nutritional characteristics which contain high protein, dietary fibers, and vitamins, and is rich in minerals. Wheat Flour or Atta is used to make flatbreads which are also known as roti, chapati, and puri. Wheat Flour is also used in Indian sweets such as laddoo, sheer and more. There are many companies in India that sell wheat as a product. Aashirvaad Atta is one of the top leading sellers of branded packed Atta in India.
Recently a viral video comes up in which we see some preservatives in the Aashirvaad Atta. The viral video is now circulating throughout the internet and social media platforms. The public is shocked to see such a video and presents their outrage at such brands. In this article, we are going to discuss all the important and complete information regarding Aashirvaad Atta Viral Video Fact Check along with the Is Aashirvaad Atta Good for Health and its Preservatives, etc. So keep on reading this article ahead.
Aashirvaad Atta Viral Video Fact Check
There are many videos circulating on the internet and social media platforms that show preservatives in the wheat flour which we consume in our daily life. It’s a matter of discussion whether wheat flour or ‘atta’ contains plastic or any other preservatives. There are various videos on social media that showed kitchen experiments in which we can see ordinary people are showing the video of wheat flour. In the answer to these viral videos the popular company that manufactures the “Aashirvaad Atta” has rubbished all the claims from the food scientists to the consumer goods giant ITC.
Some of the viral videos have shown the presence of Gluten which is a naturally occurring protein in wheat that gives wheat its elasticity and some people misidentify it as plastic. There is another ingredient which is called ‘Benzoyl Peroxide’ on BakerPedia that is mixed with the flour in small quantities to oxidize the carotenoid pigments in the flour. It is mostly used for bleaching and whitening the color of flour which is used as the usual ingredient in the flour. Here check the fact check of Aashirvaad Atta’s Viral Video “Is it good or health or not”.
What India’s food safety regulator Said?
The Food Safety and Standards Authority of India (FSSAI) has answered various questions and answers as what is wheat protein and is whether gluten is good or bad for health. As wheat flour contains two types of proteins one is glutenin which is responsible for the elasticity in flour and the second one is gliadin which is responsible for raising the dough. After mixing the water in the flour the two proteins bond together to form an elastic network.
As we know that gluten acts as a prebiotic that gives good bacteria to our body which is very useful. However, gluten also causes health problems like celiac disease, dermatitis herpetiformis, and other forms of nonceliac gluten sensitivity which is under FSSAI. Although some people are intolerant of gluten.
What Aashirvaad Atta Said on Viral Video?
ITC (Imperial Tobacco Company of India Limited) which is the maker of ‘Aashirvaad Atta’ is one of the top brands in the manufacturing of flour brands in India. According to the source the first video claiming the presence of plastic comes in July 2017 on a local TV Channel in Siliguri, West Bengal. A viral video has been shared throughout the social media platforms such as WhatsApp and Facebook which wrongly claims that the Aashirvaad Atta has plastic in their product. The makers of Aashirvaad Atta stated that the plastic seen in the videos is mischievous which is actually wheat protein that is a mandatory component of Atta which is also approved by the FSSAI.
The Divisional Chief Executive of the Food Division, Hemant Malik told Boom in one of their statement which is as “There is a court order issued in ITC’s favor which restrains the circulation of such fake videos on social media. We have also filed police complaints in Kolkata, Hyderabad, and New Delhi”. The company also recently created advertisements in print and television advertorials to reassure the consumers that their product is safe for consumption.
Overview of Aashirvaad Atta Viral Video Leaked Online
| Name of Video | Aashirvaad Atta Viral Video |
| Video Type | Viral Video on the Internet |
| Fact Check | Fake News Busted |
| Viral On | Facebook, Twitter, Reddit, etc. |
| Latest Update | August 2023 |
| Viral Video Link | Download Here |
| Post Category | Trending Viral News |
